eZine Marketing

The 3 Best eZine Formats

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article. Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons. The text eZine is the most commonly published. The advantage of this format is that [...]


eZine Marketing

Churning out eZine Content

Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get your [...]


eZine Marketing

Refrain from Buying Bulk Mails

I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep. Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. [...]


eZine Marketing

Landing Page Success Tips

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a [...]





eZine Marketing

Weakness in Safe List

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be? It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails [...]


eZine Marketing

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide. Leveraging your viral marketing efforts on [...]


eZine Marketing

Auto Responder Improvements

Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements. 1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a [...]






eZine Marketing

Publishing Your eZine – the Cons

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you [...]



eZine Marketing

Ad Swap Magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”. This simple list building formula can be summed up in two words: ad swap. Generally, you trade advertisements with other eZine [...]



eZine Marketing

Do the Two-Step!

Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. What would happen if you combined both of these [...]




eZine Marketing

Why Publish an eZine?

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process [...]